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Sub Couture, Stroud

There's a hot new boutique in the heart of Stroud and it's hitting all the right style notes with its hip-couture collection of designer clothes, shoes and accessories. 

Ever wondered where the hip-set get their floaty dresses and chunky knits from? Welcome to Sub Couture, an eclectic boutique packed with designers from the UK and around the world. One of Notting Hill’s best loved and longest standing boutiques for over 25 years, there’s no need to schlep into London because it’s now open in the heart of Stroud.

Starting out as a small fashion label during the early 90’s, just two years in and it was filling the shelves of Harrods and Selfridges. You’ll find it at the £25m revamped Five Valleys shopping centre (it’s so fancy, check it out) and friendly owners-cum-husband-and-wife duo Louise and Derek Aiken handpick gorgeous collections of designer clothes, shoes and accessories every season.

The likes of Julia Bradbury, Mica Paris, Tess Daley, Jodie Kidd and Angelica Houston (to name but a few) are all super-loyal clients and one of our favourite things? The ethos of the shop to introduce and nurture new designers so each season you’ll find a unique and original selection on offer.

It’s a fashionista’s dream here, expect the likes of French label Five Jeans, Dream Clothing from Greece, Vilagallo from Spain and Suzy D from the UK. All working seamlessly with existing labels such as Rails Clothing, Patrizia Pepe, Hale Bob, Rino & Pelle, Inoa, Ottod’ame, Bl^nk, Victoria Plimsolls and Sophie Harley Jewellery.

It’s not just your wardrobe you can kit out either, we’re big fans of the dazzling homeware, quirky antiques, up-cycled furniture and artwork, all of which are for sale. Stroud is a fabulous hub of creativity of course and Sub Couture embrace this by exhibiting photos from celebrity photographer Richard Young. Selling some of his limited edition photos of Freddie Mercury, Davie Bowie, Bob Marley, Marvin Gaye which are regularly updated along with film stars and supermodels. Does it get more fabulous than that?!

Oh and you’ll be able to snaffle it all online soon too, with the boutique’s much-anticipated website set to launch in autumn 2020 (see the link here first!). 



Five Valleys Shopping Centre, 23 King St, Stroud GL5 3BX
Sub Couture
020 7229 5434

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